Residents of UK will have more options to choose from as Dacia is planning to launch four more models. The company is planning to launch 4 new models when the September plate change is likely to come into effect. However, the company does not plan to give any cash discounts or freebies with the new model. The company believes that these models are a value proposition for people who want to buy a good car at a reasonable price. Even though company is not offering any incentive, it plans to launch several online and TV campaigns to market the new products
The company has already tasted success in its existing models. Dacia has already taken over 11,000 orders for its two existing models Sandero supermini and Duster SUV.
In September the company is planning to launch its popular models Logan MCV five-seater and the Sandero Stepway.
Dacia does not believe in offering customer offers or discounts as most models of the company are reasonably priced. Also, the company does not give any special incentive to the deals. Dacia has 150 dealers in UK and most deals get a set margin on each car they sell.
Renault has set its eye on the Brazilian market with launch of Logan. The company is planning to launch the model in Brazil later this year. To meet the local demand, the company plans to set up its manufacturing facility in Parana. The groundwork for the facility has already started and the company plans to start local production in Brazil by 3rd quarter of 2013.
The features of Renault Logan that will be launched in Brazil will have the same features as Dacia Logan. The only difference between the two is the brand name of the vehicle. Renault will not use “Dacia” when it launches Logan in Brazil. The company used the similar strategy when it launched Logan in Turkey.
Renault plans to launch two models of Logan in Brazil. The lower end model will come with a 1.0-liter 16v Flex engine while the higher end model will feature 1.6-liter Flex engine. Buyers of higher end model will have an option of choosing between 4-speed automatic and 5-speed manual transmission.
Renault also plans to launch its popular hutchback model Sandero in Brazil This model is likely to launch in the second half of 2014. Renault has plans to manufacture Sandero at its plant in Parana. Since Sandero is the hutchback version of the Logan, it could share its assembly line. The Sandero is likely to sport the same 1.6 and 1.0-liter Flex engine as its predecessor Logan.